FSSAI cracks down on misleading 'healthy food' claims, tightens noose on brands

India's food regulator is targeting deceptive health claims made by beverage and food companies. Approximately eighty-five percent of digital advertisements fail to meet advertising standards. Brands are revising labels and packaging after receiving notices from the FSSAI. The health food market is expanding rapidly, attracting significant venture capital funding. Experts suggest clearer standards will encourage genuine product innovation and development.

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