BhoomiCRM — real estate operations, minus the chaos
Built around the daily reality of small Indian developers, plotting colonies, brokers and channel partners: leads that leak, site visits nobody logs, double-booked units, demand letters typed at midnight and commission disputes that end friendships. One platform closes every one of those gaps.
Nine operational problems every small Indian real-estate business knows
We built the feature list by listing the pain first. Each challenge below maps to a module in the next section.
1 · Lead leakage
Enquiries arrive on five phones — 99acres, MagicBricks, Facebook, hoarding calls, walk-ins — and live in personal notebooks. When a salesperson leaves, the pipeline leaves with them.
2 · Untracked site visits
Visits happen, outcomes vanish. Who visited plot 42 on Sunday? Which broker brought them? Did they object to price or facing? Nobody wrote it down.
3 · Inventory confusion
The same unit shown as available by two brokers, "hold" promises given on phone calls, price lists in six WhatsApp versions — and the embarrassment of a double booking.
4 · Token & booking money trails
Tokens in cash, part by UPI to someone's personal number, receipts on letterhead later — a reconciliation nightmare and a compliance risk.
5 · Demand letters & collections
Construction-linked or time-linked instalments tracked in Excel; demand letters typed one by one; buyers claim they never received them; interest on delay never actually charged.
6 · Channel-partner commission disputes
Who sourced the client first? What slab applies after the discount? When is it payable — booking, agreement or registry? Verbal deals become permanent grudges.
7 · RERA & paperwork pressure
Registered projects need disciplined records — allotment letters, agreements, receipts against the account, quarterly updates. Small teams drown in formats.
8 · Document chaos
ATS, KYC, PAN/Aadhaar consents, NOCs, registry papers — spread across almirahs, email and three laptops; found only when the buyer is already angry.
9 · Post-sale silence
After registry, the relationship dies — no possession updates, no maintenance handover, no referral engine from your happiest asset: existing buyers.
Every module exists because a problem above demanded it
Lead Hub (fixes #1)
Every source in one inbox — portals, Facebook/Google forms, IVR/call logs, walk-ins, WhatsApp. Auto-assignment, follow-up reminders, duplicate detection, source-wise conversion and cost reporting. Leads belong to the firm, not the phone.
Site-Visit App (fixes #2)
Visit scheduling, geo-tagged check-in at site, photos, outcome notes and objection tags, broker attribution with timestamps, auto thank-you on WhatsApp, next-step reminders.
Live Inventory (fixes #3)
Plot/flat grid with statuses — available, hold (with expiry), booked, registered; one live price list with facing/corner/floor premiums; broker view shows availability without exposing your margins.
Token & Booking Engine (fixes #4)
Digital token with UPI to the firm's account, instant receipt, hold-timer on the unit, refund/forfeiture rules, booking form with KYC capture, allotment letter generated in one click.
Payment Schedules & Demand Letters (fixes #5)
Time-linked or construction-linked plans per unit; auto demand letters on milestones (print + WhatsApp + email with delivery proof); receipts against instalments; delay interest computed, not forgotten; buyer ledger on demand.
Channel-Partner Ledger (fixes #6)
Partner registration with RERA agent number, first-source protection rules, slab/flat commission structures, milestone-based payouts, TDS on commissions, partner portal showing their pipeline and dues — everything in writing, automatically.
RERA-Ready Records (helps #7)
Project setup mirroring RERA registration, formatted allotment/agreement templates, receipt trails per unit, quarterly-update data exports, complaint log. (We provide record-keeping tooling — your CA/counsel remains the compliance authority.)
Document Vault (fixes #8)
Per-buyer and per-unit document sets — ATS, KYC (DPDP-consented), NOCs, registry papers — versioned, searchable, access-logged, with expiry alerts for time-bound documents.
Post-Sale & Referrals (fixes #9)
Possession checklists, construction-progress photo updates to buyers, maintenance handover, grievance tickets, referral rewards tracking — because your next 10 buyers are friends of your last 10.
Small-scale players, first-class tooling
- Plotting colonizers — 20 to 2,000 plots, phase-wise launches, farmer-land assembly notes
- Small builders — one to five towers, construction-linked collections
- Broker offices & channel partners — multi-project inventory access, client protection, commission clarity
- Rental managers — add-on module: tenants, agreements, rent reminders, maintenance
From token to registry — one clean trail per unit.
BhoomiCRM — asked by developers and brokers
Our brokers will never type into software. How does this survive them?
Can it handle plot premiums — corner, park-facing, road width?
Does it file RERA returns for us?
We take tokens in cash sometimes. Can the system handle reality?
What stops a salesperson from taking our data when leaving?
Rental and resale — covered or roadmap?
Developer, broker or colonizer? Tell us how you sell today.
Tell us what you are building or what is slowing you down — we reply with a clear, honest plan.
- Response within one business day — usually much faster
- You talk to engineers, not a sales script
- Your details stay with us — see our Privacy Policy
Real Estate — latest headlines
- Aurum Proptech Q1 2027: Profitability Continues as Housing.com Dominates the Conversation - onlinemarketplaces.com
- India's housing market defies global headwinds as end-user demand keeps realty cycle intact - Moneycontrol.com
- What Really Determines Real Estate Returns Today - Outlook India
- Homebuyers move up price ladder: Rs 1.5-3 cr housing sales jump 58% in H1 - Business Standard
- Actor John Abraham buys century-old Bandra bungalow for ₹84 crore
Curated from public sources for your convenience — each story opens with full credit and a link to the original publisher.